Okay. I get it. You want a cool logo to make a visual impact with your business.
You’ve been looking for tips on how to create your own logo, but all of the blog posts and resources you find focus on the “don’t DIY”-side of the story, or go deep into the technical details.
You’re not a graphic designer – hell, you’re not even big on cash so you can’t afford to spend on their services.
You just want some ideas.
A place to start.
An easy-to-follow guide taking you through all the steps, and once you’re done reading it and applying the principles, you want to have created that beautiful logo you’ve dreamt of.
So here it is, simple steps you can take today!
1. Brainstorm on function and style
Step One is to brainstorm, mind map, spit out ideas on what your logo’s function will be, and which style you want it to have.
Let me give you an example of what I mean: let’s say you have these two friends who are both starting a bar across the street from each other. They both will serve drinks and small appetizers.
They’re not starting exactly the same businesses though, so they will have a different style.
On one side, your friend opens a fancy wine bar where you are invited to try out wines of different grapes and vintages.
When you get the invitation to the opening, you just know you’ll want to dress neatly.
A classy bar like that will probably have a nice, clean and high end logo, with fine details and maybe even a touch of classic style.
On the other side of the street, you other friend has a pub, serving beer from all over the world.
You would probably throw on a pair of jeans, a nice t-shirt and some heels to go there and enjoy great Belgian beers.
So yes, they’re both in hospitality, they’re both serving drinks, made following centuries old traditions, they both let you explore the world in a glass; yet you instantly feel there’s a big difference.
Think about your business now.
What makes you stand out?
Maybe you’re a tour guide. So are many other people.
Maybe you’re a tour guide in Ghent specialising in gastronomy. Less ‘others’ already.
But just maybe, you’re a tour guide in Ghent, specialising in gastronomy… for Italian tourists.
That’s unique. So take that into account when designing your logo.
Now, off you go.
Go brainstorm anything that fits your business.
Words. Colours. Images. Fonts. Pictures. Quotes.
TIP: leave other logo designs be. They will only distract from your message, your business.
Some resources you can use to help you:
- Colourlovers, for obvious reasons. You can also browse shapes here.
- Color Palettes, same obvious reason, but they start from pictures which makes it easier to find your preferred palette.
- Google Fonts
You can either make a list of all your ideas, or if you want to ‘moodboard’ it, go over to Pinterest and pin all images that resonate with your business on a separate board.
The next step is to distill all that you’ve found until we only have a few clear elements left that we can use for your logo design.
Stay tuned for Part Two!